Alta Outside Is Becoming LifeGoer
This journey has included sketches, fabric, late nights, prototypes, setbacks, prayers, family adventures and a dream I simply could not let go of.
Now, after everything it took to get here, I am preparing to introduce the next chapter.
This dream started with one simple problem.
I wanted one bag that could keep up with real life.
A bag that could move from work to the gym, from a family road trip to a flight, and from a lake weekend to an overnight stay. I wanted something organized, versatile, durable and beautiful.
When I could not find exactly what I needed, I began creating it myself.
That idea became The Favorite Bag.
It started as sketches and homemade samples. Then came years of testing, adjusting, sewing, redesigning and learning what people truly need from a bag they plan to use every day.
The road was harder than I expected.
Over the last year, I faced some of the most difficult moments of this entire journey.
I became involved in litigation over the design of my Favorite Bag. The company involved believed I had copied them, even though my design had been developed independently through years of work, sewing, testing and refinement.
During that process, I also watched that company begin using advertising ideas and themes that felt deeply connected to the work I had already created, including referring to its own product as a “Favorite Bag.”
It was painful. It was discouraging. And honestly, it took the wind out of my sails.
For a while, I felt hurt, misunderstood and unsure of what I was supposed to do next.
So I stepped back.
I prayed.
I took a breath.
And I went back to my sewing machine.
Instead of allowing the frustration to stop me, I poured it into creating.
I began working on the other designs that had been living in my head and sketchbooks for years. One idea became another, and slowly, I started to feel excited again.
My family and I took several of those designs with us on real adventures. We used them while traveling, on family trips, at the lake and throughout everyday life.
And they worked.
Seeing my own ideas come to life and solve real problems was incredibly empowering. It reminded me that I was not finished.
I still had something worth creating.
Maybe I was not being stopped. Maybe I was being redirected.
Along the way, I began making local connections that gave me hope that manufacturing my bags in the United States might be possible.
One opportunity looked especially promising. I became excited and started moving in that direction, only to have communication suddenly disappear.
Then my trademark was denied.
It felt like one more closed door. One more reason to wonder whether I should keep going.
But I did keep going.
I kept sewing. I kept designing. I kept praying.
Letting go of Alta Outside.
Alta Outside represented years of work, sacrifice, creativity and hope. Walking away from the name was not an easy decision.
But after a lot of prayer, I felt peace about letting it go.
I decided to abandon the old trademark and begin again with a new name, a clearer purpose and a stronger vision for the future.
Starting over was scary, but it also opened the door to something that felt even more aligned with everything I had been trying to build.
Then came LifeGoer.
The moment the name came together, it felt right.
LifeGoer.
It represents so much more than outdoor adventure.
It represents the people who are out there living. The parents carrying everything for everyone. The travelers catching early flights. The families heading to the lake. The professionals moving between work, workouts, errands and weekends away.
It represents the adventurers, organizers and dreamers—the people willing to keep going, even when life does not unfold exactly as planned.
LifeGoer is about embracing the journey and being ready for whatever comes next.
Because life itself is the adventure.
The pieces started falling into place.
Once I committed to the new direction, doors started opening.
The LifeGoer website address was available.
The Instagram name, which had not been available months earlier, suddenly opened up.
I contacted my attorney and began the new trademark process.
The website began transforming. The brand colors, photography, packaging, messaging and overall vision became clearer.
I found new manufacturing connections, and The Favorite Bag continued to improve through testing, travel and production revisions.
What once felt like starting over began to feel like finally building the brand this dream was always meant to become.
One bag designed to keep up with your whole life.
The Favorite Bag was created to replace the pile of bags so many of us carry.
The work bag. The gym bag. The overnight bag. The travel bag. The family adventure bag.
It combines thoughtful organization with the flexibility to move wherever life takes you.
Designed with multiple compartments, versatile carry options and a detachable lower bag, it helps keep clothing, shoes, electronics, travel essentials and everyday necessities organized and easy to reach.
It is not designed for one type of person or one kind of adventure.
It is designed for real life.
Organized by Design
Thoughtful compartments help keep clothing, shoes, electronics and everyday essentials in their place.
Multiple Ways to Carry
Carry it as a duffle, backpack or shoulder bag as your day and journey change.
Detachable Lower Bag
Separate shoes, a laptop or additional essentials without needing to carry another full-sized bag.
Made for Real Life
Designed for travel, work, workouts, family adventures, weekends away and everyday routines.
Become part of the first chapter.
The first official LifeGoer release will be more than a product launch. It will be the beginning of a community.
I am inviting only 300 people to become the Original LifeGoer Founders.
These will be the people who believed early, helped bring the first production run to life and became part of the beginning of this story.
Only 300 Original Founders Edition bags will ever be released. Each one will carry its own unique Founder number.
Numbered Founders Edition Bag
A bag from the first official LifeGoer production run, marked with your exclusive Founder number.
Founder Certificate
A personalized certificate recognizing your place among the Original 300.
Hand-Signed Letter
A personal thank-you from Jessi for believing in the dream and helping launch LifeGoer.
Exclusive Founder Gifts
Special keepsakes and unboxing details created only for the Original Founders Edition.
Lifetime Founder Number
Your number will always connect you to the beginning of LifeGoer.
Early Access
Receive early access to future designs, products and special releases.
Why become a Founder?
Because this is more than buying a bag.
It is helping launch an idea that survived every reason to quit.
It is supporting a founder-led business built through years of sewing, testing, learning, problem-solving and starting over.
It is becoming part of the first chapter of a brand created to help people live with more freedom, organization and adventure.
The Original Founders Edition will never be repeated.
Once all 300 Founder numbers are claimed, this first chapter will be complete.
Built inside real life.
LifeGoer began because I wanted to make everyday life and family adventures easier.
My own family has been part of the testing, the travel, the late nights, the problem-solving and the dreaming.
We have carried these designs through airports, road trips, lake days, weekend trips and ordinary routines.
This brand is personal to me because it was built inside my real life.
And I hope it becomes part of yours.
Thank you for helping me keep going.
To everyone who followed Alta Outside, encouraged me, shared a post, purchased an early bag, gave feedback, prayed for me or simply believed this dream was worth continuing:
Thank you.
I have imagined this moment for a long time.
There were many days when I did not know exactly how I would get here, but I knew I was not ready to give up.
LifeGoer represents every lesson, every prayer, every design, every setback and every moment when I chose to keep moving forward.
When you become a Founder, you are not simply purchasing the first version of a bag.
You are helping me bring a dream into the world.
That means more to me than I can adequately express.
P.S. Years from now, when LifeGoer has grown beyond this first launch, I hope you will look at your Founder number and remember that you were one of the first people who made it possible.
I hope you will feel proud to say:
“I was there at the beginning.”
Welcome to LifeGoer.
The name is new. The website is new. The vision is clearer. And the dream is still very much alive.
Organize your life. Love your journey.
One Bag. Every Journey.